I blogged for 10 years before going “dark” before 2020…and thank God, because NO ONE needed any extra opinions during that season! So I happily sold vintage furniture and made a TONS of money. Three years selling vintage furniture taught me so much more than just taking blogging courses could. Although, I do love a good blogging course.

Here are some tips from all my years blogging, speaking and selling that I can say makes a good blog…heck, really makes a good anything.

How to Really Capture Your Audience’s Attention on Your Blog Post

  1. Know Your Audience:
    • Understand your target audience and tailor your content to their interests and needs.
    • Consider the tone and style that will resonate with your readers.
  2. Compelling Headline:
    • Craft a catchy and relevant headline that grabs attention.
    • Use keywords to improve search engine visibility.
  3. Introduction Matters:
    • Create a strong and captivating introduction that entices readers to continue.
    • Clearly state the purpose or main idea of the blog.
  4. Clear Structure:
    • Organize your content with a clear and logical structure. Use paragraphs, headings, and subheadings to break up the text.
    • Use bullet points or numbered lists for easy readability.
  5. Engaging Content:
    • Provide valuable and relevant information to your readers.
    • Use anecdotes, examples, and case studies to illustrate your points.
    • Be informative, entertaining, or both, depending on your blog’s purpose.
  6. Conversational Tone:
    • Write in a conversational tone to connect with your audience.
    • Avoid overly complex language or jargon unless your audience is familiar with it.
  7. Visual Appeal:
    • Use high-quality images, infographics, or multimedia to break up the text.
    • Ensure that your blog is visually appealing and easy to read.
  8. SEO Optimization:
    • Incorporate relevant keywords naturally throughout your content.
    • Use meta tags, meta descriptions, and alt text for images to improve search engine optimization (SEO).
  9. Call to Action (CTA):
    • Encourage reader engagement with a clear and compelling call to action.
    • This could include asking for comments, sharing the post, subscribing to the blog, or exploring related content.
  10. Edit and Proofread:
    • Edit your content for clarity, coherence, and grammar.
    • Proofread carefully to catch any spelling or typographical errors.
  11. Mobile-Friendly:
    • Ensure that your blog is optimized for mobile devices, as many readers access content on smartphones and tablets.
  12. Promote Your Blog:
    • Share your blog on social media and other relevant platforms.
    • Engage with your audience through comments and discussions.
  13. Consistency:
    • Maintain a consistent posting schedule to keep your audience engaged.
    • Consistency helps build trust with your readers.
  14. Stay Authentic:
    • Be true to your voice and personality. Authenticity builds a connection with your audience.

Remember that writing a great blog is an ongoing process of improvement. Pay attention to feedback, analyze your blog’s performance, and adjust your approach accordingly.

And maybe…go sell some vintage furniture and learn a few lessons…I know I did!